oa creative
oa creative
Being the only in-house creative on staff for a company with global aspirations makes life challenging. Working on anything from a website button (CTA) to a commercial video, and anything and everything in-between. Below is some of the work that was created during my 5.5 years with getAbstract.
My roles: Creative Director/Art Director/Graphic Design, Marketing + Brand Development Strategy, (including advertising, ideation and concept work), Photography, Web + App Design (UI+UX Design), Print Design (internal, client facing, and public facing), Product Design, Social Media, Copy Writing.
Following the day of 3 different professionals, all in different roles/stages in their careers/lives, the goal was to show how getAbstract is a great micro-learning tool for anyone. Learning something new on their own time, at any point in their day.
Big thanks to Visual-Popcorn for assembling a great crew including all the actors and actresses that made the creative direction come to life, in both production and post production.
Creative direction, photography, layout + design (and some copy writing). *Below shows the creative process for the HBR March/April 2018 issue.
Hundreds of graphics made for social media outlets, also repurposed for email headers and client communications.
From full on web and app redesign, to button color choice and navigational icon creation.
6 short videos that help customers get the most of their subscription, including answers to some of the their most common questions, covering a range of topics from both the desktop and mobile experience.
*Above is just one of the 6 videos (Smartphone app).
Corporate brochures, flyers, case studies, gift cards, client facing flyers (for fortune 100 companies), posters, trade show displays (booths), bookmarks, etc.
“Oren was a key player in an important business turnaround. His ability to turn descriptive words into visuals that compelled action helped generate revenue in every channel we advertised. Full page print ads in the top business publications, programmatic display ads that captured the attention of our key demographics and website redesign that dramatically grew traffic — Oren did it all. His contribution went far beyond design because he delves into the purpose and meaning of the communication, always delivering polished and insightful work.”